Photographic + Graphic Design

UTURN Vintage Mockup Email Newsletter and Facebook Advertising Special Offer

This immediately establishes a loyalty program, where they are also rewarded with special offers and a first look at new products in exchange for promoting themselves directly.

A recommendation for e-mail marketing would be to include more humour-based emails that resemble their online persona on TikTok. This would allow customers to look forward to their weekly newsletter and increase traffic towards their social media platforms. This would speak to their primary audience, Gen Z, who appreciate a strong brand personality that reflects their transparent, authentic selves. Upon subscribing to their newsletter, if users do not receive a welcome email, it will create a disconnect between

UTurn is missing a big portion of a potential secondary target market, and by using Facebook for its full capabilities, for example:

Creating long and short-form content

Boosting content (paid strategy)

Limit links to increase engagement.

Facebook stories – good for ephemeral content “on the go”

This would drastically improve their client base, which is the second objective, outlined earlier, at an exponential rate. Potential customers aged over 35 could also research the brand on their preferred platform. It will also improve brand consistency such that UTurn can be found on most platforms and not just two, Instagram and TikTok.